Sharks, cockroaches and independent brick and mortar retailers; they’ll be around forever!

Tom Shay - Recorded Session 

The COVID-19 virus is only the most recent alliteration of what is to be the fatal blow to brick and mortar retailing. With the closing of a long list of regional and national chain stores and mass merchants over the past ten years, it is easy to believe this period of “shelter in place” could be the end.

However, there is a big difference in the chain stores and mass merchants and independent retailers. The resiliency of independent retailers is not to be challenged. With over 98% of the trade being small retailers, 40% of all retail employees working in these same small businesses, and 91% of Americans shopping in at least one small retailer every week, we see a group that is like sharks and cockroaches – they’ll be around forever!

Tom Shay is a fourth-generation retailer. He teaches how to improve the operation and profitability of the business.


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Tom Shay, small business management expert, created Profits Plus based upon his years of experience in a family-owned business. Tom is a fourth-generation business owner. He is also an author of thirteen books, a college text book, a columnist for over 70 trade magazines, business coach and small business keynote speaker. 

With over 25 years of frontline experience in management and ownership of small businesses, Tom Shay shares and teaches from experience--not from theory!


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We have a replacement for “item and price.. → We have a replacement for “item and price.. →

We are thrilled that Ron Friedman joined us for this program. Ron has so many awesome ideas that can affect your small business in a ...

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0 Podcast-Podcast jplist-topic-tom-shay jplist-topic-profits-plus 0 360977 360977 We are thrilled that Ron Friedman joined us for this program. Ron has so many awesome ideas that can affect your small business in a positive way. We have used many of Ron's ideas; the format of this calendar of past programs of the Small Business Conversations was Ron's idea. With this program, we introduce the 47th calculator on the Profits Plus website; it was Ron's idea. We look at how discounting affects your business in a negative manner. Instead, Ron suggests your using gift cards as a way to protect your margins as well as get repeat and referral business

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2 Podcast-Podcast jplist-topic-tom-shay jplist-topic-profits-plus 0 360976 360976 Chris Ramey joined our program to discuss the techniques of selling to the affluent customer. We have found many businesses are challenged in selling to this customer because their sales staff is intimidated, or as the salesperson can't afford the product or service, they do not think anyone else should spend the money. If you have faced this challenge, you will want to listen to this program.

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