We are thrilled that Ron Friedman joined us for this program. Ron has so many awesome ideas that can affect your small business in a positive way. We have used many of Ron's ideas; the format of this calendar of past programs of the Small Business Conversations was Ron's idea.

With this program, we introduce the 47th calculator on the Profits Plus website; it was Ron's idea. We look at how discounting affects your business in a negative manner. Instead, Ron suggests your using gift cards as a way to protect your margins as well as get repeat and referral business